“We have to continually be jumping off cliffs and developing our wings on the way down.” Kurt Vonnegut Maximizing Your Efficiency I work all the time. I have been working all the time since I helped start our home care agency in 2011. Creating your own business is a business itself of fits and spurts – at the beginning you spend a considerable amount of time on paperwork, creating policies and processes, and getting your name out there. But then you hit a bit of a lull while you still continue to market yourself, all while anxiously awaiting your first client. Once you get going, you occasionally still have the lulls, during which you learn to tighten up procedures, pursue education, and shine up those marketing tactics which may have dulled over time. When you finally get comfortable with what you are doing, you start to dread and crave those lulls. Lulls are bad for business, but allow you a moment to breathe and make improvements. This difficult lesson is what I have learned – lulls are uncomfortable and scary, but if you are patient and persistent, you can use these times to shore up your resources and re-charge for […]